Hippy Soul aka idiXteco
I LISTEN TO MEMPHIS LIVE MUSIC VIDEO CAMPAIGN
CLIENT / BEALE STREET CARAVAN
Idi Aah Que and Teco Tate first discovered their lyrical chemistry in English class at East High School. The task before them was easy enough: draft original works of prose and recite them in front of the class. A pretty simple assignment for two, young, aspiring rappers. But it wasn’t just the mutual recognition of “Hey, I want to be a rapper. Hey, me too” that brought Que and Teco together to be Hippy SOUL. It was that the collaboration on this high school project uncovered a shared vision of an entirely different holistic approach to Memphis rap.